Our Story
Built from production.
Grown through coaching.
All In Lending was founded on real experience, a belief in people, and a commitment to do mortgage differently. From one originator to a movement, we've always been about giving loan officers the tools, coaching, and culture to win.
Where It Started
2005
The Beginning
In August of 2005, it began — knowing nothing about mortgages, interest rates, or guidelines. What was known was relationships. Applying everything learned from prior industries, Chuck hit the ground running and developed into a $100,000,000 producer in just under five years. The value of relationships was the first brick laid.
“I started knowing nothing about mortgages. What I did know was relationships.”
— Chuck La Flair
ALL IN
LENDING
Mission & Vision
More than lending. A standard
for how people grow.
All In Lending is built to serve clients, develop professionals, and create opportunities through guidance, systems, leadership, and action.
Our Mission
Empower people through lending, leadership, and opportunity.
We empower homebuyers, real estate partners, and mortgage loan officers through expert guidance, innovative systems, mentorship, and a culture built for growth.
Our Vision
Become the place where professionals grow into leaders.
We aim to become the mortgage organization where clients receive trusted guidance, partners build stronger futures, and every opportunity is met with purpose and action.
What We Believe
People deserve guidance,
not just loans.
That belief drives how we serve clients, support partners, and develop the next generation of leaders.
The All In Movement
ALL IN isn't a slogan.
It's a standard.
Being All In means showing up every day with purpose, taking action when others hesitate, and staying committed when things get hard.
Accountability
Own your actions, your numbers, and your results.
Leadership
Lead yourself first and set the standard for others.
Learning
Stay coachable, grow continuously, and never stop improving.
Intentional Consistency
Show up every day. Success comes from repeated action.
Never Quit
Stay committed through challenges, setbacks, and obstacles.
Team Mantra
Accountability. Coachability.
Consistency. Commitment.
That's what it means to be All In.
Leadership Team
The leaders behind
the All In Movement.
All In Lending is powered by people who believe in accountability, mentorship, systems, and growth.
President
Chuck La Flair
NMLS #220926
Chuck La Flair leads All In Lending with a clear mission: helping more families achieve homeownership while giving loan officers the tools, mindset, and support they need to grow.
Mauricio Perez
Broker of Record
Broker of Record
Mauricio Perez
Financial strategy, planning, and organizational fiscal health.
Max Zaker
Chief Operating Officer
Chief Operating Officer
Max Zaker
Strategic operations, efficiency, and company scalability.
Omar Tominna
Director of Lending
Director of Lending
Omar Tominna
NMLS #823632
Loan division systems, production, and support.
Griselda Castillo
Director of Communication
Director of Communication
Griselda Castillo
NMLS #2090157
Culture, brand, and team development.
Natalie Sheredy
Director of Processing
Director of Processing
Natalie Sheredy
Processing support, file coordination, and client experience.
Ready to go All In?
Join our team or start your home journey today.